The Challenge
TechFlow Inc. had a solid product but was struggling to acquire leads cost-effectively. Their CPA was creeping up on paid channels, and their organic visibility was limited to branded terms.
The Strategy
We implemented a two-pronged approach: a massive technical SEO overhaul combined with a content strategy targeting high-intent middle and bottom-of-funnel keywords. Simultaneously, we restructured their Google Ads account to isolate performing keywords and shifted budget towards high-converting LinkedIn lead-gen campaigns.
The Execution
- Published 40+ long-form, authoritative articles targeting specific SaaS pain points.
- Restructured the website architecture to improve crawlability and pass link equity.
- Created hyper-targeted LinkedIn ad campaigns targeting CTOs and VP-level decision-makers.
- Implemented full-funnel tracking to accurately attribute revenue to specific campaigns.
The Results
Within 18 months, TechFlow Inc. saw a massive 400% increase in organic traffic. More importantly, because we targeted high-intent keywords and decision-makers, their CPA dropped by 45%, leading to an additional ₹2.7Cr in new Monthly Recurring Revenue (MRR).